LUX DIGITAL PICTURES, INC is comprised of several motion picture development, production, financing and distribution brands that have unique and dynamic strategies to successfully compete as the industry rapidly migrates to a digital marketplace.

The worldwide motion picture industry is a $100 Billion + annual business dominated by a handful of very large, fully integrated conglomerates that are focused, primarily, on capturing market share via the wide, international release of mega budgeted, branded films and sequels, Digital 3-D animation pictures and other, proven "tent pole" projects with their "specialty" divisions taking responsibility for releasing, on a more limited basis, the less costly, "execution dependent", talent driven product which continues to divide the industry revenue "pie" into fewer and fewer pieces. (See "Industry Overview")

Although new, outside capital continues to pour into the "business", primarily allocated to the larger distributors, and first time filmmakers, taking advantage of the evolving digital technologies, continue to create content, there is significant competition for audiences across all revenue streams. The world wide DVD business has contracted substantially as consumers have ever greater access to evolving digital platforms to consume entertainment content, and the ever expanding distribution capacity of the World Wide Web presents challenges to many, current entertainment business models but also great opportunities to those who can adapt new startegies.

The LUX DIGITAL PICTURES businesses are all targeted and designed to address, capitalize upon and thrive within the realities of this new marketplace.